What defines who we want to be and drives what we want to do?
Choose People. Choose Planet.
”We name beautiful, those things that are life-sustaining and life-enhancing.”
— Douglas Tompkins
Founder of North Face and Tompkins Conservation. Responsible for creating the Route of Parks of Patagonia. The Route of Parks of Chilean Patagonia is a 1,700-mile scenic route that extends from Puerto Montt to Cape Horn, encompassing 28 million acres of protected areas and 17 national parks.
”Our highest self-conception needs to be redefined from “I think, therefore I am” to “I care, therefore I am; I hope, therefore I am; I imagine, therefore I am; I am ethical, therefore I am; I have a purpose, therefore I am; I pause and reflect, therefore I am.”
— Dov Seidman
American author, columnist, and businessman. He is the founder, chairman, and former CEO of LRN, an ethics and compliance management firm.
people/planet/purpose.
There is purpose in everything we do.
we believe in beauty.
We are inspired by the beauty of our biodiversity and by our future generations. We naturally describe these things as beautiful while sharing a stewardship over them.
adopt a purpose.
Connecting with something greater than ourselves can foster resilience, leading to greater achievement and compassion.
see beyond ourselve.
We must look beyond ourselves to achieve lasting peace and prosperity. Opting for what's best for the world is wiser than selecting what's best for us.
creativity = solutions.
We must continuously seek innovative ways to improve our lives. Creativity is crucial to enhancing our quality of life.
we welcome change.
we must evolve.
“If you feel connected to something larger than yourself, you’re driven by the very highest level of achievement, greater than the people around you...”
— Viktor Frankl
Austrian psychiatrist and Holocaust survivor who founded logotherapy, a school of psychotherapy that describes a search for a life's meaning as the central human motivational force.